Tuesday, January 13, 2009
Showcase #101 House Ad
I thought this was appropriate, considering yesterday's post. This house ad for Showcase #101 may ask a lot of questions, but it also catches the eye with no fewer than three Hawkman logos as well as a miniaturized version of the dynamic Kubert cover. The copy of the questions -- asking basic questions which readers of Hawkman's adventures from the 60s would easily know -- really pushes the "revival" button I talked about previously, that this was DC's big push to get Hawkman back into their reader's collective consciousness as a hero outside of the JLA. I especially like the "Why" question, which restates the classic Hawkman introductory text.
I don't know how effective this particular instance of this house ad was, though... since I scanned it from inside my copy of Showcase #101. "Hey kids, check out this cool comic book... which you already bought!" Ah well, it's an A for Effort if nothing else.
Image: Showcase #101 House Ad, 1978, Joe Kubert (cover art), scanned from personal collection.