Kyle Baker, who of course is handling the Hawkman strip in Wednesday Comics, has been interviewed over at Comic Book Resources as part of their ongoing series of talking with the creators on the project.
CBR: Assuming you could have picked any hero in the DC sandbox, what made you lay claim to Hawkman?
KYLE BAKER: I thought that a story that featured flying might make good use of the large size format. I imagined that large aerial panoramas would be impressive. Superman was already assigned to another artist, so I chose Hawkman because he flies.
You can check out the rest of the interview here. Baker doesn't sound like he was a Hawkfan before working on the project, but instead chose Hawkman mostly for what he could do with it, as suggested in the above exchange. Still, some good insight into how the strip is produced and what we can expect from Baker in the future.